SEO a Scam? The Truth About the Industry

I just frequent many SEO and Web Marketing forums on a daily basis every so often there is a debate about the SEO industry and honesty. After being involved in a number of these debates, it has become really totally obvious that the main problems are the facts that no two SEARCH ENGINE OPTIMISATION companies are alike and there is no unified methodology. It’s very difficult to make statements about the industry as a whole because it’s dubious what exactly ‘SEO’ is. Mix in the fact that most marketing agencies greenville sc providers keep their methodology and campaign strategies secret which have a situation where every company is totally different by using very different results.

Fact 1: There is no unified SEO methods. SEO is actually defined by wikipedia as a process of strengthening traffic from SERPs to a site. Of course , HOW they try this is the real question and causes the debates.

Fact couple of: The effectiveness of an SEO campaign depends on the site structure, websites content, keywords, methodology used, and how popular the site is. An affiliate site cannot just rank for any random keyword. SEO can be not voodoo. It is logic, problem solving, and Web marketing compounded together. If your site provides no value to clients, it probably won’t rank.

Fact 3: Some ‘SEOs’ undertake search engine optimization and some do search engine manipulation. Of course , it is most of marketed as SEO. Unethical optimization provides results no matter what and is always short term (usually ends in a banned domains name). Ethical optimization opens up the site to the search engines and provides long term benefits.

Fact 4: Most SEO companies generate money whether or not your site gets any rankings. Unfortunately, this is the instance with the industry. Most SEO companies implement A, T, and C and move on to the next client. Hopefully, the location ranks. If it doesn’t, they always have more clients.

Point 5: Most SEO companies use both ethical together with unethical inbound linking strategies. To maximize profits, it is very prevalent for SEO companies to buy bulk links from Asia, links on spam/scraper web sites, or sell large index submission packages. It is also common for SEO companies set huge amounts of the contract into inbound linking to make on with the poor quality of the site optimization.

I don’t think it is actually fair to characterize the industry as a whole without figuring out what is fuck with it and how SEO companies can overcome it. Enjoy exactly do we determine what is good and bad about the market? I have now been involved with the Web for over 10 years and, specifically, with the SEO industry for almost 4 years and I seen the inner workings of major SEO companies as well as worked with clients who had been burned by their previous SEARCH ENGINE MARKETING campaigns. Combined with numerous Web postings and forum discusiones talking about the same basic problems, I’ve compiled a list of the most widespread issues.

Problem 1: Responsibility for Results

It’s obvious that the vast majority of SEO companies take no burden for results. It is a fact that no SEO company are able to ensure results (and if they do, they are lying to you). It is also a fact that the client is taking a risk by way of spending money with an SEO company that basically says ‘We’ll do what we can’. SEO companies simply guarantee they’re going to do the work to ‘optimize’ the site, but without 100 % disclosure of their methodology, what exactly is the client paying for? No other sector sells a product with no guarantees and no specific list of operate that will be completed. Of course , SEO work is basically the profits of information and keeping the specifics of a methodology is important, although the combination of secrecy and no responsibility for results really creates SEO campaigns risky. So , how can an SEO provider reduce the risk for the client and provide the best grade of program?