Internet business directories have become such an important part of our society that many of us simply cannot do without them anymore. Let’s think about it, whenever the majority search for something today they do a Google search. When it is some type of product or business they are looking for, it is not shocking that the majority of the top listings in Google are for business directories. Exactly why?
Well, Google knows the importance of business directories for people interested in products or services and Google has always tried to list the best relevant search results first. That just shows that Google as well deems business directories to be very important. That is all good and good, but what makes a good online business directory? This article will investigate a few essentials of a good Australian Business Directory.
Firstly it should have a simple, uncomplicated layout for users. It is the first thing to have your business directory listed highly in Google, but when people today open it up and it is all cluttered and no one appreciates how to use it, they will simply click away in a few seconds, building such business directories worthless to end users.
Instead, home page of the business directory and in fact every page of your directory should have search functionality so that the user can look up what they are looking for from any point. The home page should clearly direct the user as to how to use the site. Too many enterprise directories simply have listings and heaven forbid AdSense classified ads on their home pages, which merely makes people look away.
Secondly, it is important to cover most topics or industries, featuring your customer as wide a selection as possible, unless you are really a niche directory.
Thirdly, it is very important to only have reputable, excellent businesses listed in your directory. By this I don’t suggest that you should only list big businesses like Best Buy or simply Target, but that no matter how small the business is you will be listing, they should have a good reputation for customer service. Understand what pay attention to this detail and people receive bad service with the business listed in your directory, it will not be long before these stop using your service and write it off collectively with bad quality leads. I cannot emphasize this section enough, so pay attention to it!
A good way to ensure that you only catalog reputable companies is through the use of frequent surveys. It is very effortless set up a quick survey and send it to a range of users of your directory, enquiring about their experience with the organization listed. The cream will soon rise to the top and you will have the opportunity to relieve bad apples.
Fourthly make sure there is something in it for the businesses placement as well. The problem with most business directories is that rate of interest cap in some categories get all the hits, while other which have been just as good or even better get non-e.
The reason for this is that almost all business directories make use of a structure where businesses are first posted by category, then by geographical area and then by identity. So , if you have ten barber shops in Springdale indexed by your business directory and they are listed by name A. J. is actually Barber will get most of the hits, because they are top of the list. Terrible old Zee’s Barber shop will always end up number twenty on the list with a much smaller chance of being contacted than A. With regard to.
Therefore , if you are really going to look after the businesses in your index, you need to consider how you will handle this problem. If you don’t, pretty soon only one. J. ‘s Barber will be listing with you, because the people simply got no value out of their listings on you.
Finally, make sure that your listings have the opportunity of regularly replacing their details. A phone number might change or the business may possibly suddenly invest in a website. Be sure to give your listings the opportunity to simply update their details with you, if not online, then since they can be readily available by phone to take calls for updating details.